#SenyamanSenyuman

MAIN IDEAS

#SenyamanSenyuman

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STUDY CASE​

Thomson is a popular health supplement brand that is famous in Singapore and Malaysia. When entering the Indonesian market, Thomson faced difficulties adapting to it. Sales in Indonesia are around 100 million per year, while abroad they can reach hundreds of billion.

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HOW WE CARVE IT TO LIFE

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To increase awareness of Thomson’s product and boost sales, we perform 360° services starting from social media management, TV Commercial, handling offline community activition up to 3D Virtual Experience.

Through social media, we build trust by conveying that consuming Thomson Ginkgo Biloba pills provides a sense of comfort, just like a smile. In order to improve existing campaigns, we also approach more than 50+ communities through community activation. That’s why it’s called 360° services (not only from the online approach but also offline).

With community activation, which is carried out almost once a week, we approached a broader range of community clubs (such as tai chi community, badminton clubs, bikers clubs, etc.). Through a soft selling approach, such as free event coverage and free health checks, the community can learn about their health issues, with Thomson presented as a solution right on the spot. The influence of word of mouth from each community strengthens Thomson’s brand image and drives fast sales growth.

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